Monday, January 30, 2012

SEO Best Article in 2011



In this first of a two-part guide to SEO for editorial teams and journalists, Mark Nunney introduces editors to the basics of SEO and gives a step-by-step process that puts editorial at the heart of your SEO.
Editorial teams are often put into the front line of SEO. That’s quite right because editorial is the front line of SEO.

Of course there are important technical aspects to SEO involving code, URLs, redirects, robots files, rel canonicals and the like. And many SEOs are techies by background so this side of SEO continues to get much emphasis.
But all that technical business is a bit like the mechanical work on a racing car. It’s important but it won't win you any races. To win you need strategy, a game plan and a driver.
To win the race of SEO you’re going to need quality editorial content. Without that editorial, your SEO is going nowhere. Let me be more precise …
SEO needs links and the better your editorial the more and better your links are going to be.
So sign up your editorial team to the cause with the following guide to SEO for editorial …
Editorial should not be harmed in the optimizing of your site
Editors will often complain that SEO is the enemy of editorial. "A good story should never be a slave to a keyword or a search engine", might be the cry. I agree.
SEO should not get in the way of the process of producing quality editorial.
Dear Editor, what’s in SEO for you?
What is in SEO for editors? Good question. Here are two answers …
1) More readers for your stories.
Does anything please you more? Apart from this …
2) Get promoted and earn more money.

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