In this first of a two-part guide to
SEO for editorial teams and journalists, Mark Nunney introduces editors to the
basics of SEO and gives a step-by-step process that puts editorial at the heart
of your SEO.
Editorial teams are often put into
the front line of SEO. That’s quite right because editorial is the front line
of SEO.
Of course there are important
technical aspects to SEO involving code, URLs, redirects, robots files, rel
canonicals and the like. And many SEOs are techies by background so this side
of SEO continues to get much emphasis.
But all that technical business is a
bit like the mechanical work on a racing car. It’s important but it won't win
you any races. To win you need strategy, a game plan and a driver.
To win the race of SEO you’re going
to need quality editorial content. Without that editorial, your SEO is going
nowhere. Let me be more precise …
SEO needs links and the better your
editorial the more and better your links are going to be.
So sign up your editorial team to
the cause with the following guide to SEO for editorial …
Editorial
should not be harmed in the optimizing of your site
Editors will often complain that SEO
is the enemy of editorial. "A good story should never be a slave to a
keyword or a search engine", might be the cry. I agree.
SEO should not get in the way of the
process of producing quality editorial.
Dear
Editor, what’s in SEO for you?
What is in SEO for editors? Good
question. Here are two answers …
1) More readers for your stories.
Does anything please you more? Apart
from this …
2) Get promoted and earn more money.
